Amazon launches agentic AI service for third-party sellers in the United States

On September 23, 2026, Amazon introduced a new agentic artificial intelligence service for third-party sellers on its e-commerce platform in the United States. The service, called "workflows," runs continuously to perform tasks like monitoring pricing and alerting sellers to rating declines. It is part of the Seller Assistant platform, which offers custom recommendations for pricing, promotions, and inventory. The agent can connect to external AI tools like Amazon Quick and Anthropic's Claude. The service is free and optional, and sellers control how much data they share.