Apple launches iPhone 18, AirPods 5, and Apple Watch Series 12 in the United States

On September 18, 2026, Apple released its latest products, including the iPhone 18, iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5, Apple Watch Series 12, and Apple Watch Ultra 4. The new iPhone models feature the A20 Pro chip, a 48-megapixel camera with variable aperture, and start at $1,199. AirPods 5 offer improved noise cancellation and water resistance. The Apple Watch Series 12 starts at $399 and includes new Siri AI features. In the UK, retailers like Carphone Warehouse and Tesco Mobile are offering deals and trade-in options for the new devices.