Amazon confirms October Prime Day 2026 dates for Prime Big Deal Days

Amazon has confirmed that its fall sales event, Prime Big Deal Days, will take place from October 6 to 7, 2026. The 48-hour sale is exclusive to Prime members and offers discounts on household essentials, fall and winter items, and early holiday gifts. This is the fifth consecutive year Amazon has hosted a fall event. Target has also announced its own sale, Target Circle Deal Days, will run on the same dates, offering up to 65% off on various products. Both events are expected to attract significant consumer attention as the holiday shopping season approaches.