Today, Apple is unveiling its latest iPhone lineup, including a foldable version, in Cupertino, California. This event is significant as it marks the first major product launch under new CEO John Ternus, who took over from Tim Cook on September 1. The iPhone 18 is expected to be more expensive than previous models due to a global memory chip shortage.
We’ll perform a deep-dive analysis of all sources and publicly available external materials, then prepare a structured timeline of events, an in-depth report explaining the background and context, and multiple perspectives.