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Burton Snowboards appoints Denny Bruce as new CEO
In Burlington, Vermont, Burton Snowboards appointed Denny Bruce as CEO, succeeding Donna Carpenter, who served in an interim role. Bruce, a former regional brand manager, has held leadership positions at various companies, including Vans and Skullcandy. This change comes as the company nears its 50th anniversary, originally founded by Jake Burton Carpenter in 1977.

Published Sep 8, 2026