On July 22, 2026, Samsung will host its summer Unpacked event in London, where it is anticipated to reveal its latest innovations in foldable technology. The event is set to begin at 9 a.m. ET, which corresponds to 6 a.m. PT and 2 p.m. BST. This year's showcase is particularly exciting as it is expected to feature the new Z Fold 8 and Z Flip 8 models, which have been the subject of numerous rumors leading up to the event. The Z Fold 8 is rumored to have a wider design, while the Z Flip 8 is expected to continue its competition with Motorola's Razr lineup. Additionally, there are speculations about the introduction of a Z Fold 8 Ultra, which may resemble last year's Z Fold 7. Alongside these foldable phones, updates to the Galaxy Watch line are also anticipated, indicating a broader strategy by Samsung to enhance its wearable technology offerings. Furthermore, Samsung has been teasing the development of XR Galaxy Glasses, which may also be highlighted during the event. The live coverage of the event will be available on various platforms, including CNET, allowing fans and tech enthusiasts to follow the announcements as they happen. This Unpacked event is crucial for Samsung as it aims to solidify its position in the competitive foldable phone market, especially against rivals like Motorola. The excitement surrounding the event reflects the growing consumer interest in foldable devices, which are seen as the future of smartphone technology. As the event approaches, anticipation builds for what Samsung will reveal and how these new products will impact the market.