An ad campaign for Novig, a sports prediction platform, featuring actress Sydney Sweeney in minimal clothing, has drawn backlash from female athletes. They argue it sexualizes women in sports. Athletes like Ariarne Titmus, Amy Hunt, Gracie Kramer, and Sofie Fella criticized the ad on social media and in interviews. The ad appeared in the United States, and the criticism came from athletes in Australia, Britain, the U.S., and Germany. Novig and Sweeney's publicist did not immediately comment. Sweeney later posted ESPN Body Issue covers, seemingly in response.
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